Annual Report Design

Overview

Client: Information Design 2: Annual Report Redesign

I was tasked with redesigning The North Face’s annual report to align with the brand’s adventurous spirit and commitment to exploration. The goal was to create a visually engaging and dynamic report that captures the essence of the brand while maintaining clarity and professionalism.

Objectives

  • Reflect The North Face’s bold and innovative identity through strong visuals and layout design.

  • Maintain a balance between storytelling and data presentation for an engaging reader experience.

  • Ensure consistency across all elements while reinforcing the brand’s core values.

Adobe Illustrator
Adobe InDesign

annual-mockup-1.jpg
annual-mockup-2.jpg
annual-mockup-3.jpg
annual-mockup-4.jpg
annual-mockup-5.jpg
annual-mockup-6.jpg

Solution

  • Designed a logo that embodies strength and energy, resonating with the adventurous spirit of the target audience.

  • Created a vibrant colour palette and typography system to support the brand's bold message.

  • Developed comprehensive brand guidelines to ensure consistency in applications, including print, digital, and merchandise.