Brand Identity Design
Overview
Client: Typography 2
For this project, I was tasked with designing promotional material for a fictional artist exhibit. The goal was to create a visual identity that captured the essence of the artist’s work and conveyed the emotions of the exhibit across various media.
I chose Michael Ver Spill, an astrophotographer, as the featured artist, drawing inspiration from my passion for astronomy. The exhibit was titled “Shoot for the Sky” and aimed to evoke feelings of awe and wonder.
Objectives
Create a eye-catching title and promotional materials that reflect the mesmerizing and awe-inspiring nature of astrophotography.
Maintain visual cohesion across different media such as posters, flyers, and digital promotions.
Align the design with the artist's black-and-white photography style.
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Solution
Designed a mesmerizing title treatment for “Shoot for the Sky” that reflects the grandeur and mystery of the cosmos.
Used a primarily black and white colour palette to align with the artist’s astrophotography style while emphasizing contrast and depth.
Created a set of cohesive promotional materials, including flyers and posters, that highlight the ethereal and captivating nature of the exhibit.
Incorporated celestial imagery and typographic hierarchy to draw attention and guide the viewer’s experience.