Visual Identity Design

Overview

Client: Corporate Design 1 (Fictional Outdoor Clothing Company)

I was tasked with creating a comprehensive brand identity for a fictional outdoor clothing company. The challenge was to design an identity that reflects the brand's message while adhering to the core principles of branding.

Objectives

  • Convey the brand's personality using bold, energetic, and courageous visuals.

  • Appeal to outdoor adventure enthusiasts by evoking confidence and excitement.

  • Develop a cohesive identity that maintains consistency across all touchpoints.

Adobe Illustrator
Adobe InDesign
Adobe Photoshop

claw-businesscard.jpg
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labeltag2 copy.jpg
tag mockup 2 copy.jpg
sticker mockup.jpg
box mockup.jpg

Solution

  • Designed a logo that embodies strength and energy, resonating with the adventurous spirit of the target audience.

  • Created a vibrant colour palette and typography system to support the brand's bold message.

  • Developed comprehensive brand guidelines to ensure consistency in applications, including print, digital, and merchandise.