Overview

Client: Air Transat (Corporate Design 2)

The goal of this project was to redesign the Air Transat logo to reflect a modern, bold, and sleek identity. I refined the star by closing it up to resemble a runway, making it more versatile and effective for various applications, as the elongated star line wasn’t practical in certain contexts. To reflect the airline’s commitment to sustainability, I incorporated the dot of the letter 'i' element in the form of a leaf as a subtle hint toward their sustainability practices. Additionally, I used a modern, sleek typeface, giving the logo a fresh, contemporary feel that aligns with the brand’s values.

The new logo was applied across various media, including corporate stationery, ambient advertising, and aircraft livery, ensuring a cohesive and impactful brand presence.